Bright Health Insights

Developed a new brand identity for an advisory consulting firm offering a range of digital health consulting options. The work included creating a logo that communicates sustainability, trust, and innovation while positioning the firm as a leader in digital health consulting.

Design Lead
Branding
Logo
  • Date:
    May 2025
  • Client:
  • Category:
    Branding
    ,
    Logo

Bright Health Insights

Developed a new brand identity for an advisory consulting firm offering a range of digital health consulting options. The work included creating a logo that communicates sustainability, trust, and innovation while positioning the firm as a leader in digital health consulting.

  • Date:
    May 2025
  • Client:
  • Category:
    Branding
    ,
    Logo

New Brand Identity – Advisory Consulting Firm

The firm provides tailored consulting solutions that combine strategic guidance with operational excellence. Leveraging a national network of digital health and operational leaders across Canada, the brand helps organizations streamline processes, improve efficiencies, and build sustainable systems that deliver measurable impact.

Main Objectives

  1. Develop a logo design that reflects the brand’s core values: sustainability, efficiency, innovation, and trust.
  2. Establish a visual identity that differentiates the firm within the digital health consulting sector.
  3. Ensure the brand appeals to a professional audience, including healthcare organizations, administrators, and operational leaders.
  4. Create a flexible logo system that works across digital, print, and presentation formats.

The Deliverables

Logo Desing
Brand Identity Guideline

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