Revitalizing Circle: A Brand Refresh in Three Weeks.

As the lead brand designer behind Circle's brand refresh, over the course of three weeks, I worked to define new color palettes, illustrations, typographies, and more.

The Journey

The journey began with the creation of a secondary color palette that resonates with mindfulness, tranquility, energizing, and passion core values of Circle's mission. These colours infused every aspect of Circle's visual identity, from website to social media templates, creating a cohesive and engaging experience.

Main Objectives

1. Establish a cohesive visual identity for Circle that reflects its innovative approach to healthcare.
2. Create a brand guideline that outlines the use of colours, typographies, and illustrations for consistent branding across all touch points.
3. Develop a modern and user-friendly website design that effectively communicates Circle's services and values.
4. Design social media templates that maintain brand consistency and engage the target audience effectively.

The Deliverables

Brand Guideline - Refresh
Website Layout and Development
Social Media Templates