The Project

As the leader spearheading the first brand refresh since the company's inception, the primary objectives were to modernize the brand identity, redefine the color palettes, and apply the new branding elements to the existing website. Additionally, the refresh included the creation of a comprehensive design system to ensure consistency and alignment across all marketing, product, and sales assets.

Main Objectives

1. Modernize the Thrive Health brand identity while maintaining its essence and core values.
2. Balance the geometrization of the logo to achieve a harmonious and contemporary visual representation.
3. Redefine the color palette to reflect the evolving nature of the healthcare industry and resonate with the target audience.
4. Apply the new branding elements to the current website to create a seamless and cohesive user experience.
5. Develop a design system that encompasses guidelines and assets for consistent brand representation across various touch points.
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The Deliverables

Brand Guideline
Brand Library Structure - Google Drive
Website Layout and Development
Accesible Templates - Canva & Google Suite
Social Media Design